Case Studies

Real workflows.
Real results.

Examples of the automation systems, websites, and AI integrations we've built — and the measurable difference they made. All examples are representative of the work we do.

Professional Services
Lead capture to CRM to invoice — fully automated for a consultancy firm

A UK-based management consultancy was manually processing every new enquiry — copying contact details into their CRM, creating invoices by hand in Xero, and sending follow-up emails one at a time. Each new lead took 25–30 minutes of admin.

92%
Time saved per lead
2min
Response time

Every enquiry through their Jotform contact form required someone to manually: check the form submission, copy details into HubSpot, create a contact record, draft and send a confirmation email, and create a draft invoice in Xero. With 15–20 new enquiries per week, this was consuming nearly a full day of admin time. Leads were also slipping through — enquiries received on Friday afternoons weren't followed up until Monday.

📋
Jotform triggerNew form submission instantly kicks off the workflow — no delay, no manual check.
👤
HubSpot contact createdContact record created automatically with all form data mapped to the correct fields.
🤖
AI lead scoringAn AI agent reads the enquiry message and scores intent — routing hot leads to the senior team immediately.
💰
Xero draft invoiceA draft invoice is created automatically with the client's details pre-populated.
📧
Confirmation email sentPersonalised confirmation email sent to the prospect within 2 minutes of their enquiry.
E-commerce & Retail
Branded website and AI chatbot driving 24/7 lead capture for an online retailer

A growing UK retailer had an outdated website that wasn't converting visitors and no way to capture leads outside business hours. Their team was manually responding to the same product questions repeatedly.

3x
Lead conversion
24/7
Availability

Their existing website was slow, unbranded, and not mobile-friendly. Visitors were bouncing without enquiring. The small team spent significant time each day answering the same product questions by email and phone — questions that could be answered automatically. Outside business hours, enquiries were simply lost.

🎨
New branded websiteCustom-designed, mobile-responsive site built to reflect their brand and drive enquiries.
💬
AI chatbot deployedTrained on their full product catalogue and FAQs — answering questions and capturing leads around the clock.
👤
CRM integrationEvery chatbot lead automatically creates a contact in their CRM with conversation context attached.
📨
Instant team notificationHigh-intent leads trigger an immediate Slack alert to the sales team — even outside hours.
Financial Services
End-to-end client onboarding automation for an independent financial adviser

An IFA practice was spending 3–4 hours onboarding each new client — collecting documents, creating records across multiple systems, and manually sending welcome packs and compliance documentation.

4hrs
Saved per client
0
Manual steps

Every new client required the adviser to: send a welcome email manually, chase document submissions, create records in their CRM and compliance system separately, generate a client folder in Google Drive, and send a welcome pack. With growing client numbers this was becoming unsustainable — and the manual nature introduced errors and compliance risks.

📝
Jotform onboarding formNew client completes a structured Jotform — triggering the entire onboarding workflow automatically.
🗂️
Google Drive folder createdA named client folder is created automatically with all submitted documents organised inside.
👤
CRM & compliance recordsClient record created in both systems simultaneously — correctly mapped, no duplication.
📧
Automated welcome packPersonalised welcome email with compliance documents sent immediately upon completion.
Trade & Construction
Quote request to job booking workflow for a trades business

A growing trades business was missing leads because quote requests submitted via their website weren't being followed up quickly enough. The team was also re-entering job details manually into three different systems.

85%
Faster response
3→1
Systems synced

Quote requests came through a website form but were only checked a few times a day. Response times averaged 4–6 hours — by which time many customers had already booked a competitor. Job details also had to be manually entered into their CRM, their invoicing system, and their job scheduling tool separately, taking 15–20 minutes per booking and introducing frequent errors.

🌐
Website form triggerQuote request form submission instantly triggers the workflow — response within minutes, not hours.
📱
Instant SMS & Slack alertTeam receives an immediate notification with the job details — no more missed leads.
🔄
Three systems syncedCRM, invoicing (FreeAgent), and job scheduler all updated simultaneously from one form submission.
📧
Auto-acknowledgementCustomer receives an immediate acknowledgement email confirming their request and next steps.
Marketing Agency
Automated client reporting pipeline replacing 8 hours of weekly manual work

A digital marketing agency was manually pulling data from Google Ads, Meta, and their CRM every week to compile client performance reports — a process taking 8+ hours per week across their team.

8hrs
Saved weekly
100%
Automated

Each Monday, the team spent the morning manually logging into multiple ad platforms, downloading data, copying figures into a spreadsheet template, writing commentary, and emailing reports to clients. The process was error-prone, time-consuming, and meant the team started every week behind. As client numbers grew, the problem was getting worse.

Scheduled Monday triggerWorkflow runs automatically every Monday at 7am — reports ready before the team arrives.
📊
Data pulled automaticallyPerformance data fetched from Google Ads, Meta, and CRM via API — no manual logins required.
🤖
AI commentary generatedAn AI agent analyses the data and writes plain-English performance commentary for each client.
📧
Reports emailed automaticallyBranded PDF reports emailed to each client automatically — no human involvement needed.

See yourself
in these stories?

If any of these challenges sound familiar, chances are we can help. Start with a free consultation — we'll identify your biggest automation opportunities and show you what's possible.